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The first
feature-length animated film in history, "Snow White" is a
testimony to Walt's deep commitment to taking whatever existed
and making it better. When he first proposed creating a cartoon
that would run for more than just a few minutes, critics and
nay-sayers abounded. "It'll blind the audience," said some.
"Nobody will watch a cartoon that's so long," said others. They
dubbed it Disney's Folly. But Walt persisted, risking the
financial future of his studio on the project. And of course the
success was complete. "Snow White" premiered on December 21,
1937, and provided a financial bonanza for the Disney
organization. It was originally budgeted for $250,000, wound up
costing $1.75 million, and brought in about $4.2 million in its
first release. Perhaps more important, it proved that animation
could be used not just to amuse but to provoke a far wider range
of emotions. Viewers witnessing the "death" scene of Snow White
-- shown above -- were moved to tears.
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